Affiliate Marketing Strategy & Setup
Goal
Building and growing the affiliate marketing channel from the ground up.
Services
Scouting and evaluating the right affiliate platform provider, defining the technical requirements for the program setup and negotiating the contract.
Managing and coordinating the platform setup (sales validation/ tracking) and technical commission structure.
Acquiring new partners and intensifying existing partnerships.
Negotiating deals and onboarding strategic partners.
Coordinating processes around partner and sales validation to ensure frictionless workflows
competition analysis and market observation
controlling and analysis of statistical data and developing a recommended course of action
conception and development of advertising media and newsletter
Results for travel platform Omio
Built an inhouse affiliate program from the ground up
+100% growth of affiliate revenue
Created a working inhouse partner program that gave the client the flexibility to reflect their individual commission structure matching their business model
Grew partner program by 200%