Blog Relaunch

for gigmit

Goal

Increase SEO visibility and traffic to gigmit.com, clean up and simplify design, improve usability and flexibility of content creation.

Create new blog concept and layout
Taking all precautions for blog migration from old to new transferring content and SEO optimizing it along with technical SEO making sure old blog pages are redirected to the new one.
Testing and coordinating bug-fixes with IT
Coming up with a process for new content creation with the team including weekly content meetings, a structure for new content suggestions based on company goals and evaluation process of existing content along with relevant set of KPIs
Creating a SEO reporting and training team members on using Google Analytics to analyze the effect of blogpost, for instance traffic to gigmit

Traffic increase of 100% to the gigmit website
Increase in traffic to the gigmit blog based on SEO relevant content and SEO optimizations
External link building requests to be included in our content that was ranking
frictionless workflow for content creation
Improved brand collaborations with new layout and better content