INES (Innovation Network of European Showcases)
INES, the Innovation Network of European Showcases, is a European cooperation project powered by gigmit in association with 20 European showcase festivals.
Goal
Increase artist mobility within Europe: helping up and coming artists to export their music and to play at 18 different showcase festivals in Europe. Simplifying the booking process and gaining more users on gigmit.
Service
360 degree communication / project management of the INES project via all relevant channels
Promotion of the INES talent open call to the gigmit artist community and new artists
Conception and briefing of all INES talent creative materials in cooperation with a creative agency
Overseeing and optimizing ad campaigns on Facebook and Instagram
Supporting the talent selection process
Content creation at the showcase festivals: video content of live performances, interviews with bands and delegates and conference videos as well as overseeing social media postings
Results
Four digit artist applications on gigmit
50% new artists on gigmit
70 new INES talents each year selected my showcase festival bookers bringing high quality to the platform and furthering the artist careers
getting high visibility to the artists, INES and all its members
increasing brand reputation of gigmit by partnering with relevant showcase festivals and receiving EU funds