Conversion Landing Page for gigmit

Goal

Conversion optimize Facebook & Instagram ad campaigns showcasing gigmit’s event offer in the best way to increase artist signups and lower ad CPOs.

Service

We built a landing page in a page builder tool with all top festivals and events by category, highlighting only the best offers at one glance along with the advantages of signing up to gigmit. We added several call to actions and access points into the signup conversion funnel and chose emotional and catchy imagery as well as colors in line with brand guidelines.

Results

The artist landing page performed twice as good with 100% conversion rate uplift compared to the homepage: gigmit.com. Consequently it was used for SEA and other marketing campaigns and elements of it were implemented in the new version of the homepage after relaunch.