Channel Setup & Optimization

You need someone to look at the bigger picture and help you with your overall marketing strategy, who can transform strategy into action? I deep dive into the marketing channels with the highest potential for your brand and help you increase conversions by auditing and continuously optimizing existing campaigns. This also includes setting up new channels worth testing based on the initial marketing audit.

My Services

Get in touch via the contact form below or schedule a call, so we can discover more about your business needs and develop a custom service package.

  • Goal

    Increase the visibility of your website and improve it’s ranking for relevant keywords.

    Services

    • SEO Audit: technical SEO analysis & consultation

    • SEO Content Optimization: optimizing blog content and specific pages that have high potential to rank for relevant keywords.

    • Developing SEO content based on keyword research and implementing it directly in the CMS.

  • Paid social ads can be a powerful tool for businesses to reach their target audience, increase brand awareness, and drive sales and conversions.

    Goal

    Increasing Return on Adspend of your Facebook, Instagram, Tik Tok or LinkedIn Ad campaigns, while staying cost efficient.

    Services

    • Campaign audit and optimization including restructuring and new setup of your existing ad account

    • Setup of new ad campaigns

    • Targeting suggestions for additional ad groups

    • Ad tests and briefings

    • Continuous optimization of your campaigns

    Work Example: gigmit

  • Goal

    Tailoring the right affiliate strategy for your business to take advantage of this wide reach, low risk and cost efficient marketing channel.

    Service

    • Setting up new partner programs and negotiating contracts with affiliate networks.

    • Acquiring and onboarding new partners.

    • Managing existing key partnerships and large scale affiliate campaigns.

    Work Example: Omio Travel

    References: Omio, Casper, Ancestry, Stylebop etc.

  • Goal

    Increase return on ad spent and revenue of your SEA campaigns. Growing or setting up the SEA channel for your brand.

    Services

    • Developing clear goals and defining your target audience.

    • Keyword research to find the relevant and performant keywords for your ads.

    • Auditing existing Google campaign setup, monitoring, optimizing and adding additional keywords to search campaigns.

    • Suggesting and creating new campaigns & ad groups based on relevant search terms with sufficient search volume.

    • Optimizing ad copy and landing pages.

    • Include my landing page service to further improve performance

  • Goal

    Creating conversion strong email marketing campaigns for B2B and B2C businesses.

    Services

    • Improving how your audience is addressed via newsletter and increasing engagement and conversions

    • Growing your B2B user base by creating automated email campaigns that bring you new leads and users

    • Auditing, optimizing and automizing your user onboarding funnel in Mailchimp or Hubspot

    Work Example: Gigmit

  • In addition I offer interim performance marketing management and team leadership as fractional CMO to bridge the gap between new hires and parental leaves.

Contact

anna@maravilhamarketing.com

Rua do Vale de Santo Antonio 176
Lisbon, 1170-382
Portugal

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Marketing Strategy and Funnel Optimization
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